Have you watched the drama called Mr.Sunshine?
Does the retro trendy clothes impress you?
This new-tro trend is emerging in
various fields in Korea,
such as vintage clothing, design style, food and so
The people who
lead this new-tro trend
are the young people in South Korea.
They have injected
new power into the retro trend.
New-tro = New + Retro
New-tro can be interpreted as a
Korean version of the “hipster” culture,
but it is very Korean in terms of the
origin and interpretation of the word.
There are many reasons for the
the most important of which is that young Koreans
born in the 1980s and 1990s have always been full of love for the various
design styles of the
and younger people inject the energy of the new era
to make them renew
Not only new-tro clothes,
also the new retro trend in all aspects.
Let’s take a look at the popular items
that are loved by Koreans
under the new retro trend.
Scrunchy and hair claw can be said to be the most popular fashion items
by Korean girls recently.
How hot is the hair circle of the large intestine?
Kpop artist can be said to have one man,
and the color matching of the clothes adds a sense of
youth and profit.
For example, as everyone knows:
IU, BLACKPINK JENNIE, etc.
have used scrunchy in private servers or MV,
and the novel style is very
Then there is a hair claw made by Korean girls,
because it has a variety
of sizes and colors,
no matter how long your hair is and what style you can
the moment you wear it, you are the most gentle Korean drama heroine,
why don't you buy one and try it?
Speaking of the representative alcoholic beverages in Korea,
Soju must be mentioned, which is quite popular not only in Korea
but also overseas.
Koreans, the earliest soju brand was Jinro soju,
which was born in 1924.
Their icon -- toad,
was not very accepted at the beginning.
In 2019, Jinro redesigned the image of toad
improved the production process of soju
to make the taste of soju softer.
This series of changes conformed to the trend of new-tro
gained huge popularity.
Especially in the main consumer group of
people aroused a topic.
who understand Korean culture must know that
when drinking soju,
they will use soju cups with soju.
The combination of soju and soju cups
has become a well-known golden partner.
In order to follow the trend of new-tro,
more merchants have
launched soju glasses with retro elements
which will be printed with a sense
of age on them,
which are deeply loved by young Koreans.
3. Interest life
With the sudden emergence of Corona19,
more and more people have to stay at home.
Retro products that can evoke warm memories of the past
have regained attention,
especially film camera and vinyl record.
In the 1980s and 1990s,
the film camera was arguably the most fashionable fashion
but with the popularity of mobile phones,
people used more portable
mobile phones to shoot,
and the film camera gradually disappeared from people’s
But with the rise of new-tro,
film camera reminds people of the past
and returns to people’s vision.
Even the film camera vending machine appeared near hong-ik university,
which caused a strong response among young people.
you also enjoy music time if you were at home alone?
With the new-tro trend,
vinyl records have re-entered people's vision,
and more and more people have
begun to collect vinyl records.
A lot of this popular trend has also added a
lot of interesting designs to kpop.
For example, the album launched by the
artist is no longer a CD,
but a vinyl record full of age.
The combination of
retro and new era culture, are you moved?
May 1, we will launch monthly korea K-box May ver.
And there will also be a new-tro product in it.
you are curious about what it is, or if you want to own it,
then you must
remember to follow us. See you on May 1!